Andrew Carnegie (one of the richest men of all time) commissioned Napoleon Hill to research, study and interview 500 of the most successful people of their era. The book Napoleon Hill produced remains one of the best-selling books of all time – Think and Grow Rich: The Landmark Bestseller, which is now revised and updated for the 21st Century.
Napoleon Hill broadly outlined his keys to success in Think and Grow Rich, however in his following book – Keys to Success: The 17 Principles of Personal Achievement, Hill expanded on the principles in detail.
Following is a brief outline of Napoleon Hill’s Keys To Success – 17 Principle’s of Personal Achievement
Lesson 1: Definiteness of Purpose
Definiteness of purpose is the starting point of all achievement. Without a purpose and a plan, people drift aimlessly through life.
- Success and progress towards achieving your goals in life begin with knowing where you are going.
- Any dominating idea, plan, or purpose held in your conscious mind through repeated effort and emotionalize by a burning desire for its realizations is taken over by the subconscious and acted upon through whatever natural and logical means may be available.
- Your mental attitude gives power to everything you do. If your attitude is positive, your actions and thoughts further your ends. If your attitude is negative, you are constantly undermining your own efforts.
- The starting point of all human achievement is the development of a Definite Major Purpose.
- Without a definite major purpose, you are as helpless as a ship without a compass.
Lesson 2: Mastermind Alliance
The Mastermind principle consists of an alliance of two or more minds working in perfect harmony for the attainment of a common definite objective. Success does not come without the cooperation of others.
- A mastermind alliance consists of two or more minds working actively together in perfect harmony toward a common definite objective.
- Through a mastermind alliance you can appropriate and use the full strength of the experience, training, and knowledge of others just as if they were your own.
- No individual has ever achieved success without the help and cooperation of others.
- The value of “gathering together those of a like mind” is self-evident.
- A group of brains coordinated in a spirit of harmony will provide more thought energy than a single brain, just as a group of electric batteries will provide more energy than a single battery,
Lesson 3: Applied Faith
Faith is a state of mind through which your aims, desires, plans and purposes may be translated into their physical or financial equivalent.
- Faith is awareness of, belief in, and harmonizing with the universal powers.
- Faith is a state of mind which must be active not passive, to be useful in achieving lasting success.
- Close the door to fear behind you and you will quickly see the door of faith open before you. Fear is nothing more than a state of mind, which is subject to your own direction and control.
- Faith will not bring you what you desire, but it will show you the way to go after it for yourself.
Lesson 4: Going the Extra Mile
Going the extra mile is the action of rendering more and better service than that for which you are presently paid. When you go the extra mile, the Law of Compensation comes into play.
When you go the extra mile, the Law of Compensation comes into play.
- Strength and struggle go hand in hand. Render more and better service than you are paid for, and sooner or later you will receive compound interest from your investment.
- The end of the rainbow is at the end of the second mile.
- The quality of the service rendered, plus the quantity of service rendered, plus the mental attitude in which it is rendered, equals your compensation.
- The more you give, the more you get.
Lesson 5: Pleasing Personality
Personality is the sum total of one’s mental, spiritual and physical traits and habits that distinguish one from all others. It is the factor that determines whether one is liked or disliked by others.
- A Positive Mental Attitude is the right mental attitude in any given situation.
- Courtesy is your most profitable asset… and it is absolutely free!
- Emotions are nothing but reflections of your mental attitude, which you can organize, guide, and completely control.
- Your personality is your greatest asset or your greatest liability because it embraces everything you control …your mind, body, and soul.
- To be happy, make someone else happy!
Lesson 6: Personal Initiative
Personal initiative is the power that inspires the completion of that which one begins. It is the power that starts all action. No person is free until he learns to do his own thinking and gains the courage to act on his own.
- It is better to act on a plan that is still weak than to delay acting at all.
- Procrastination is the archenemy of personal initiative.
- Personal Initiative: is contagious, succeeds where others fail
- creates work
- creates opportunity
- creates the future
- creates advancement
- Procrastinators are experts in creating alibis.
- Personal initiative is the inner power that starts all action.
Lesson 7: Positive Mental Attitude
Positive mental attitude is the right mental attitude in all circumstances. Success attracts more success while failure attracts more failure.
- A Positive Mental Attitude is the single most important principle of the science of success, without which you cannot get the maximum benefit from the other sixteen principles.
- Success attracts success and failure attracts more failure.
- Your mental attitude is the only thing over which you, and only you, have complete control.
- A Positive Mental Attitude attracts opportunities for success, while a Negative Mental Attitude repels opportunities and doesn’t even take advantage of them when they do come along.
- A positive mind finds a way it can be done… a negative mind looks for all the ways it can’t be done.
Lesson 8: Enthusiasm
Enthusiasm is faith in action. It is the intense emotion known as burning desire. It comes from within, although it radiates outwardly in the expression of one’s voice and countenance.
- To be enthusiastic-act enthusiastically!
- Enthusiasm is to progress toward success, as gasoline is to a car’s engine. It is the fuel that drives things forward.
- Enthusiasm stimulates your subconscious mind. By feeding your conscious mind with enthusiasm, you impress upon your subconscious that your burning desire and your plan for attaining it are certain.
- Enthusiasm is a state of mind. It inspires action and is the most contagious of all emotions.
- Enthusiasm is more powerful than logic, reason, or rhetoric in getting your ideas across and in winning over others to your viewpoint.
Lesson 9: Self-Discipline
Self-discipline begins with the mastery of thought. If you do not control your thoughts, you cannot control your needs. Self-discipline calls for a balancing of the emotions of your heart with the reasoning faculty of your head.
- Self-discipline is the process that ties together all your efforts of controlling your mind, your personal initiative, positive mental attitude and controlling your enthusiasm.
- Self-discipline makes you think before you act.
- The subconscious has access to all departments of the mind, but is not under the control of any.
- If you don’t discipline yourself, you are sure to be disciplined by others.
- Without self-discipline, you are as dangerous as a car running downhill without brakes or steering wheel.
Lesson 10: Accurate Thinking
The power of thought is the most dangerous or the most beneficial power available to man, depending on how it is used.
- Thoughts have power, are under your control, and can be used wisely or unwisely.
- Accurate thinkers accept no political, religious, or other type of thought, regardless of its source, until it is carefully analyzed.
- Accurate thinkers are the masters of their emotions.
- Accurate thought involves two fundamentals. First you must separate facts from information. Second you must separate facts into two classes? The important and unimportant.
- Accurate thinkers allow no one to do their thinking for them.
Lesson 11: Controlled Attention
Controlled attention leads to mastery in any type of human endeavors, because it enables one to focus the powers of his mind upon the attainment of a definite objective and to keep it so directed at will.
- Keep your mind ON the things you want and OFF the things you don’t want!
- It is much easier to focus your attention on something you believe will happen than on something you believe is unlikely.
- Controlled attention is the act of coordinating all the faculties of your mind and directing their combined power to a specific end.
- Positive and negative emotions cannot occupy your mind at the same time.
- Independence starts with self-dependence.
Lesson 12: Teamwork
Teamwork is harmonious cooperation that is willing, voluntary and free. Whenever the spirit of teamwork is the dominating influence in business or industry, success is inevitable. Harmonious cooperation is a priceless asset that you can acquire in proportion to your giving.
- There is no record of any great contribution to civilization without the cooperation of others.
- Enthusiasm is contagious and teamwork is the inevitable result.
- A good football team relies more on harmonious coordination of effort than individual skill.
- Most people will respond more freely to a request than they will to an order.
- Helping others solve their problems will help you solve your own.
Lesson 13: Adversity & Defeat
Individual success usually is in exact proportion of the scope of the defeat the individual has experienced and mastered. Many so-called failures represent only a temporary defeat that may prove to be a blessing in disguise.
- Everyone faces defeat. It may be a stepping-stone or a stumbling block, depending on the mental attitude with which it is faced.
- Failure and pain are one language through which nature speaks to every living creature.
- You are never a failure until you accept defeat as permanent and quit trying.
- Edison failed 10,000 times before perfecting the electric light bulb. Don’t worry if you fail once.
- Every adversity, every failure, and every unpleasant experience carries with it the seed of an equivalent benefit which may prove to be a blessing in disguise.
Lesson 14: Creative Vision
Creative vision is developed by the free and fearless use of one’s imagination. It is not a miraculous quality with which one is gifted or is not gifted at birth.
- Creative imagination has its base in the subconscious and is the medium through which you recognize new ideas and newly learned facts.
- Synthetic imagination springs from experience and reason; creative imagination springs from your commitment to your definite purpose.
- Imagination recognizes limitations. Creative vision sees no limitations.
- Your imaginative faculty will become weak through inaction. It can be revived through use.
- The man who dipped a chunk of ice cream in chocolate and called it “Eskimo Pie” made a fortune for the five seconds of imagination it took to create the idea!
Lesson 15: Health
Sound health begins with a sound health consciousness, just as financial success begins with a prosperity consciousness.
- To maintain a Positive Mental Attitude and develop a healthy mind and body, you must conquer fear and anxiety.
- Anything that affects your physical health also affects your mental health.
- A Positive Mental Attitude is the most important quality for sound mental and physical health.
- Exercise produces both physical and mental buoyancy. It clears sluggishness and dullness from body and mind.
- If you haven’t the willpower to keep your physical body in repair, you lack the power of will to maintain a positive mental attitude in other important circumstances that control your life.
Lesson 16: Budgeting Time & Money
Time and money are precious resources, and few people striving for success ever believe they possess either one in excess.
- Tell me how you use your time and how you spend your money, and I will tell you where and what you’ll be ten years from now.
- Take regular inventory of yourself to learn how and where you are spending your time and money.
- The secret of getting things done is: DO IT NOW!
- Time is too precious to be wasted on arguments and discontent.
- Some mistakes can be corrected, but not the mistake of wasting time. When time is gone, it’s gone forever.
Lesson 17: Habits
Developing and establishing positive habits leads to peace of mind, health and financial security. You are where you are because of your established habits and thoughts and deeds.
- It takes a habit to replace a habit.
- All of your successes and failures are results of habits you have formed.
- The orderliness of the world of natural laws gives evidence that they are under control of a universal plan.
- For every result there is a cause, and results are brought about through the use of cosmic habitforce.
- First you get a habit, then it gets you.